Macy’s Collaboration with Alberta Ferretti
Are you tired with designers collaborations…yet? The onslaught continues with Alberta Ferretti for Macy’s, as the Italian designer creates a collection for the department store’s Impulse brand. Take a look at the designer’s drawing for the soon-to-be limited edition collection.
The announcement of Ferretti’s Macy’s collaboration, published in Women’s Wear Daily today, comes on the heels of Doo.Ri’s Macy’s collection, which was launched to the press last week.
While Macy’s is whipping up these capsule collections at top speed in which Ferretti’s is the sixth in just about one year, they have failed to collect the deafening buzz of similar collections at Target and H&M.
Target caused the biggest hysteria with Missoni,by sending shoppers to eBay to buy the striped goods at a giant discounts. Versace fo H&M sent the shoppers to the hospital after a shopping frenzy. This is crazy, people sacrifice themselves just to get these limited edition pieces from H&M!
Alberta Ferretti will have a smaller impact than all of those, given that the Impulse line will be carried in fewer Macy’s stores (185 instead of the typical 220 of past collaborations). But Macy’s is determined to keep up the designer collaborations, planning on a pace of five a year.
Alberta Ferretti for Impulse, inspired by the Amalfi Coast, has a price range of $49 - $119. The collection will hit stores April 17, just in time for spring shopping.
Be ready for another shopping craze, shopaholic! Take care, don’t get yourselves into the hospital!